Role

• Crunch out 200~250 videos a day throughout Europe, Asia, and the U.S.
  • The majority for the U.S. – 125~150 videos
• Tell the Video Editors what they want, give them timecodes
• Enter the metadata and make sure the video goes out to partners, inform the editorial

Day-to-Day Work

• Grab videos from the air
  • NBC news channel
  • Sometimes from MSNBC
• Gatekeep the video contents
  • e.g. Can’t put anything Olympics
• Upload to Toolbelt
  • Video becomes available to all of CNBC and partners
  • Immediately available in Toolbelt, lag time of 5 to 10 minutes to show up in the site
• Create placeholder in Toolbelt for videos
  • Nice feature, because he can put it into buckets even without publishing
• Creates videos
  • Mashup with text to go into a story
  • for the Bottom Line
• Schedule from Live TV
  • Cover business content from 5AM to 7PM
  • Look ahead in the schedule in iNews and schedule the video placeholders beforehand
• Little bit of Hot-seating
  • Add videos in the Playlist and Stories

Often-used Content Type and Features in Toolbelt

Content Type

• Video
• Playlist

Features

• Contemplates of videos
• Cloning videos
• Favorites

Pain Points

• Selecting filters are cumbersome
  • Sometimes the filter module stays open, sometimes not
• As a Video team, doesn’t know what the keywords are, and just throwing words that they think might be useful
• Doesn’t have audio on certain channels and ads
• Constantly getting emails from editorials if the video is ready
  • They don’t put it in the story right in anyways
• Sitting far away from the people they work with, especially Video Editors
  • Communicating with Email and Slack instead
• Slack is just another thing they have to learn to use
  • Editorials communicate with emails mostly
• Sometimes the Source randomly disappears from the Video Contemplate
• Typing too fast in the search widget within Primary Asset box result in partial keywords
  • e.g. typing in “stocks” will result in “ocks”
• Difficult to search for Organizations
  • Only the old search filter
  • The ones that they need often don’t exist in the system
  • Doesn’t know how to or if they’re supposed to create new Organizations
• Franchises of the Recurring video assets are not right
  • Need to double-check and set it to the right Franchise
• Can’t order the items in Favorites tab
  • Accidentally removed an item once, and it went on the top when she put it back
• Issues with cloning
  • Sometimes the IDs would also clone, causing problem
  • Working around by cloning the videos before scheduling
  • Need to use the feature when all the metadata and Primary Assets are the same

Wants

• Any shortcuts that would make the metadata entering easier
• Easily search for images and videos
  • Short keys for file types, e.g. -i Buffett for Buffett images, -v Buffett for videos, -f for Franchise, etc.
• Keywords field automatically populated based on the ticker information
• Section that shows the latest videos that are submitted and ready for the editorials
• Organizations to be searchable within the search widget in Primary Assets section
• Ability to reorder items in Favorites tab
• Definitive rule on how to clone the videos

Tools & Software

Communication

• Email
  • Receive requests
  • Request form submission comes through
• Slack
• Video status page
  • Generated from the form
• VCPS running in the background of Toolbelt
  • Old content management system for videos
  • Upload files as MP4/MP2, and then the file is kicked out to all the partners
    • Yahoo
    • MSN
    • AOL
  • Automatic on the background

Video

• Stratus
• iNews
  • To check what’s coming up on-air

Documents

• Spreadsheet to keep track of all the videos that they published
  • List of videos that are on hold

Work Behaviors & Rules

• Workstation has 3 separate monitors – one for Stratus, one for Toolbelt, and one for on-air content
• Slug notation: SHORTHAND reporter-name topic date Last-name-of-the-editor location
  • e.g. PL tyrell pharma 160822 MTF EC
• Turn things over quickly as possible
• Favorite the placeholder videos to go back to later, so that she doesn’t mess with other people’s placeholder under Video tab

Miscellaneous

• Sometimes the Social put in their own video